James first became interested in coaching while studying a degree in psychology at the University of Edinburgh. He was always drawn to the areas of psychology that were focused on optimising human experience such as sports psychology, organisational psychology, coaching and even parapsychology.

After an aborted flirtation with accountancy, most of his career has been spent in digital marketing and media. He worked for Google in London for five and a half years and worked in marketing agencies and start-ups. During that time he always maintained an interest in coaching and trained with Barefoot Coaching’s prestigious ICF-certified course in London. The following year he completed the PBC 1 and 2 courses with Presence-Based Coaching in the US (ICF-certified), integrating somatic practices and awareness exercises into coaching.

James is also a qualified Health Coach with the Institute of Integrative Nutrition in New York.

James is a member, and follows the guidelines, of the International Coaching Federation, the leading international coaching accreditation organisation. James has studied meditation and mindfulness since the age of 18 and he believes both western and eastern psychology can provide great understanding, insight and tools to help us.

James enjoys spending his free time playing the bass guitar, songwriting, walking, playing tennis, diving, sailing, cooking, travelling and meditating.

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